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Title
Korea : Seoul Character Fair 2004
English : Seoul Character Fair 2004

Purpose
To achieve excellence in culture content through this exhibition and to attract the attention of international buyers to build the largest character business market in Asia
To revitalize the cultural contents licensing of the Korean character property
To maximize the publicity of the Korean characters to the consumers by this promotion

Time : July 13 ~ 19 2004
Set up : July 13 ~ 14, 2004 (2 days)
Administration : July 15 ~ 19, (5 days) July 2004
- Business-day: 15 ~ 16 (Morning) July 2004.
- Public-day: 16 (Afternoon) ~ 19 July 2004.
Take down : 19, July 2004 after 5 PM

Venue : Atlantic Hall, COEX, Seoul

Exhibition plan organization System
Organizer : Korea Culture & Content Agency,
Korea Institute of Design Promotion,
Seoul Industry Promotion Foundation
Supervisor : The Society of Korean Culture Character Industry,
Character Designers, Korean Character Industry
Sponsor : Ministry of Culture ＆ Tourism, Ministry of Commerce, Industry and Energy, Seoul

Outcome of Exhibition
Exhibition Scale : Total 531 booths
- Exhibitors : 102 companies, 292 booths
- Private and Amateur Participants : 600 pieces, 69 booths
- Biz Plaza & Events : 170 booths
Attendees: approx. 120,000 attendees
- Invited national buyers: 165 buyers
- Invited international buyers: 5,000 Buyers
Seminar attendees : 415 attendees
- Day 1(July 15) : 202 attendees
- Day 1(July 16) : 213 attendees
PR Show attendees : 60 attendees
- National buyers : 10 buyers
- International buyers : 50 buyers
Reception Attendees : approx. 200 attendees
- Exhibitors : 80 attendees
- International buyers : 120 attendees
Negotiations, actual contracts, possible contracts
- Negotiations: approx. 13 million dollars
- Actual contracts: over 0.6 million dollars
- Possible contracts: over 5 million dollars
Number of exposures through mass communications : over 70 times
(Ads : 50 times, Special Issues: 20 times via TV, Newspapers, Magazines, Etc.)